RESTAURANTE PAQUETE REBRANDING
The new identity for Restaurante Paquete, located in Senhora da Hora, emerged from a process of observing the space itself. As a typical francesinha restaurant, the challenge was to avoid the obvious use of the dish as the central element of the logo, instead seeking a symbol that would more authentically reflect the restaurant's identity. The solution was found in an element that had been present in the space since its opening: a lifebuoy. Beyond establishing a direct connection to the name “Paquete,” the lifebuoy becomes a symbol of belonging, memory, and recognition. In addition to the development of the logo, the project included the creation of menus and complementary elements such as aprons, ensuring visual coherence across all customer touchpoints.
