PONTO A PONTO

This project consisted of the development of the visual identity for Ponto a Ponto, a shop specialized in sewing machine maintenance and repair. The goal was to build a coherent and contemporary identity aligned with the brand's technical universe. The visual proposal draws from the language of sewing itself — thread, stitch, and especially the machine — as structural elements of the identity. The graphic system was designed to ensure consistency and adaptability across different applications, with clear guidelines for the logo, typography, color palette, and supporting elements.

Brand Guidelines ↗