88th POLAROID ANNIVERSARY

This project consisted of the development of a digital commemorative campaign for Polaroid's 88th anniversary, centered on the creation of a collectible book as the core element of the strategy. Drawing from the uniqueness of the number 88 — a palindrome that suggests symmetry and duality — the campaign concept was built around the theme of twins. The book brings together 88 photographs arranged chronologically, from ultrasound to old age, creating a visual narrative about the cycle of life and reinforcing the brand's connection to shared memories. The campaign expanded to Instagram, TikTok, and an online newspaper advertisement, promoting a participatory approach in which the audience was invited to share photographs and stories. The central copy — “Two sides of the same story, made of laughter, made of tantrums, and of memories that never fade.” — strengthened the nostalgic and emotional tone of the communication.