READY. SET. GAME.

This project consisted of the development of an advertising campaign for Nike, focusing on one of the brand's most iconic models, the Air Jordan 1 Chicago. After a historical and strategic contextualization of the brand — recognized for its motivational and inclusive communication — the proposal sought to reinterpret the spirit of the slogan Just Do It through a narrative centered on everyday perseverance. The campaign features three posters with the phrase Ready. Set. "Game". applied to demanding everyday professions: a farmer, a fisherman, and a waste collection worker. By placing an iconic basketball model in these unexpected contexts, given its commercial value, the campaign creates contrast and a sense of shock factor, reinforcing the idea that being ready for the Game goes beyond sport — it is an attitude toward life. Choosing protagonists between the ages of 40 and 60 further strengthens this inclusive message and symbolically connects the model to the generation that witnessed the birth of the Jordan legacy.