KIPSTA REBRANDING
This project consisted of the development of the visual identity for Kipsta, the Decathlon brand dedicated to team sports. The main goal was to create a flexible and coherent visual system that reinforces the brand’s values while ensuring consistency across all applications, from digital communication to physical materials.
The Kipsta logo was designed as a dynamic and adaptable element, capable of reflecting the variety of sports represented by the brand, such as football, basketball, and volleyball. This flexibility was achieved through a graphic design that suggests movement, energy, and rhythm — essential attributes of the team sports universe.
Brand Guidelines ↗
